For years we operated like everyone else with a warehouse, sales personnel, delivery personnel, etc.
In 2007 we revolutionized local
delivery by migrating to an online ordering system. This resulted in faster delivery with reduced personnel which substantially
reduced costs, and we passed the savings on.
In 2008 we entered into contracts with three major factories allowing our
customers to order direct from the factory with a factory drop ship resulting in further cost reductions which we again
passed on.
The results are extremely high quality products with price points equal to or less than the cheap discounters.